Time to market

A framework of products based on re-useable code and modules makes it quicker to get a customer facing solution to market.  Using technology such as the Microsoft DotNet framework also means quicker development time.

Delivering new products and services

Because Taten has been providing solutions to companies in the financial services industry for nearly 20 years, we understand how to deal with data.   One of the key requirements that enable you to deliver new products and services to your customers is understanding what the customer actually wants.  If you have a true single view of the customer, you can more accurately target products and services based on that customer's needs.   Marketing campaigns can be based specifically on information the customer has provided - not what has been "mined" by traditional CRM systems.

Improving customer service

One of the key issues in providing the best customer service is having accurate and up-to-date information about the customer.  Many companies will have three or four or maybe even a dozen back end systems - all manaaging the same customer base.  But the information may differ from one database to the next.  For instance, the marketing department's database may have a name and address - while the customer service database may have a name and a phone number.

So, if you can consolidate this information and identify the natural person - you can then provide much better customer service. 

Competitive differentiation

According to Gartner Group, the issue for many companies in the continuing volatile global markets is customer serv ice and retention.  If you can provide better customer service, then you stand out from the competition.

Reducing business costs

Using the Internet to deliver customer self-serve and straight through processing capabilities will significantly reduce operational costs in any business.  As an example, one business was able to reduce the re-work on applications by almost 60% through introducing an online application process that incorporated sophisticated business rules and data validation along with a save and retrieve capability.

Streamlining operations

The key to streamlining operations is to identify areas within a business that will benefit from the smooth application of technology.  For instance, Taten has delivered an online loan application system that enables the customer data entered in the on-line form to be generated as a legal loan application document, eliminating the need to print copious loan documentation and Product Disclosure statements that regularly need changing and re-printing.

Generating new business

Having a "single source of truth"  along with sophisticated permission marketing and alerting capabilities means an organisation can provide value added information, products and services to a customer based on their complete and up-to-date financial information.  In other words - an organisation can generate new business from effectively cross-selling to existing customers..

Providing immediacy and detail

The challenge for many organisations is to improve the timing and quality of information flows to customers while meeting their demand for immediacy and detail and having all their information available in one place. 

Using a content management framework, content can be created within any organisation and then targetted or "mass personalised" for every level of customer.  The customer can be entitled to see certain information or can chose what information they receive, based on their individual requirements.