Taten's Analytics engine takes understanding a customer's online behaviour to the next level of analytics - being able to see and understand what customers are doing - IN REAL TIME.

By tracking Menu and Article IDs, for example, it is possible to determine a person's navigation style and response to marketing events.

The following information can be extracted from general navigation tracking:

• Site usage (i.e. page level access staticstics)
• Article views (including article classification)
• User statistics (via GEOIP validation)
• The time a user spends on site (in a logged in environment)

By tracking session information, it is possible to determine how many times a user logs in to which organisation unit they are accessing. The following information can be extracted from security tracking:

• Number of logins

• Login attempts

• Number of password resets

• Number of locked accounts

   

By tracking navigation through a form, it is possible to determine how a user responds to form events, mandatory and business rule enforced validation. Coupled with timing metrics, this provides valuable information as to the success of a form campaign or process.

For example, Taten Analytics can provide Real Time data analysis on the following:

• At what point and when a user drops out or fails to complete a form
• How many users download an additional form or .pdf
• What mandatory fields are missed when completing a form
• What data has been entered
• Form navigation sequences for each individual

An administration interface lets you define what attributes you want to track and then gives you the ability to see what is happening online, in Real Time.