The EnvironmentBusinesses today operate in an environment of diminishing brand loyalty, greater competition and increasing costs of acquisition. Successful businesses are highly dynamic and customer focused. They understand that long term profitability relies on their ability to understand and create meaningful and engaging relationships with their customers. Taten's heritageOver the last 18 years Taten has helped many businesses become highly profitable and engaging enterprises by providing innovative technology that significantly reduces administration costs and increases marketing effectiveness. Addressing the needBusinesses that implement these new technologies understand and embrace certain ‘consumer laws of engagement’: That consumers: - can have several relationships with a business,
- can have needs that will change over time,
- want to have meaningful dialogue with a business,
- want to be treated as individuals.
The key to applying these customer laws of engagement and achieving a heightened state of business effectiveness is the need to establish a ‘Single Source of Truth’ about the customer. Taten's solutionIn response to this need, Taten created the Taten Financial DataHub, a unique internet based software framework that not only makes the customer the focal point of the business, but also improves operational efficiencies and reduces costs. Our ApproachThe Taten DataHub grew from the realisation that across a broad range of organisations, a number of basic inefficiencies prevent effective customer engagement, which limits profitability. These inefficiencies stem from the need to: - Capture key customer data at multiple points of the customer lifecycle,
- Aggregate and interpret data from multiple sources to establish effective business processes,
- Consistently communicate relevant and timely information across a broad range of customer interactions,
- Establish real time feedback loops as the inputs to a continuous improvement process.
The Taten DataHub addresses these needs, acting as the nucleus for business and customer insight, change and empowerment. The ProductsThe potency of the Taten DataHub comes from five individual software platforms which are designed to fit elegantly into an organisation’s existing Information technology and operational ecosystem. - iApply – Aimed at improving the customer experience by providing vital data while reducing administration costs.
- d2Databank – a data aggregation service that creates a single view of the customer.
- my2ic – a secure, multiple purpose dashboard that allows data to be targeted and presented in a customised fashion.
- iPublish – a content management framework aimed at creating holistic and consistent communication to targeted groups across a broad range of electronic media.
- iAnalyse – a real time data recording mechanism that provides deep insights into a customer’s online behaviour.
Services To enhance these product solutions, Taten also provides; - Exceptional consulting services designed to reduce the time and cost to market.
- An Agreement framework which optimises the opportunity for Taten’s customers to own the Intellectual Property rights to business systems developed using the Financial DataHub Framework.
- Implementation of Software as a Service - for any of the product solutions
Our PromiseTogether, these products and services form Taten’s market offering - to “Deliver Profitable Customer Relationships”.
Who is using Taten's software?Some of our customers include: - Adelaide and Bendigo Bank
- Bank of Queensland
- E.L. & C.Baillieu Limited
- Heritage Building Society
- IOOF
- ME Bank
- Next Financial Services
- Spicers Paper
- Tobin Brothers Funerals
- Wilson Investment Group
- YMCA Victoria
How do you get more information? Call Jeff Lim on (03) 9684 0288 or send an Email. |